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Tara Lynch

Insight Report

Know Your Onions

The problem with the generation of consumers aged between 18- 30 years old is that they heavily rely on the convenience of supermarkets to buy all their produce. A lack of a mix of understanding, education and bad habits make people unaware of where their produce was originally sourced.

Know Your Onions is a digital local produce finder campaign that helps encourage people to shop locally, where they can buy fruit, meat and vegetables at cheaper prices to those found in supermarkets. Its aim is to bring people from different communities together for a shared love of locally sourced healthy, natural and organic food produce.