Evan Dunsford

In recent years, Wales has experienced a decline in tourism, both domestically and internationally. Fewer people are engaging with the country and the unique experiences it has to offer. As a result, both Wales’ rich heritage and vibrant contemporary culture risk fading into obscurity. 

Natur exists to change that. We aim to highlight Wales’ most awe-inspiring asset, its natural environment. Through guided tours, in-depth blogs and articles, and curated experiences, Natur makes the Welsh outdoors more accessible and engaging for everyone. Our mission is to inspire people to explore the landscapes that have shaped Wales for millennia. 

More than just a tourism initiative, Natur operates as a non-profit organisation. All proceeds are reinvested locally to support and protect Wales’ ecosystems and environment. This ensures that tourism not only strengthens local economies but also actively contributes to the preservation of local habitats for generations to come. 

Cymru’s rich cultural heritage is deeply woven into our design language. Our bespoke typeface draws inspiration from ancient Celtic script, reimagined with a contemporary twist. This fusion of tradition and modernity reflects our commitment to honouring the past while speaking to the present. Our emblem is a visual representation of Cymru’s defining qualities. The leaves symbolize the country’s lush natural environment, the circles reflect its vibrant cultural identity, and the central element embodies our core brand values. 

Photography plays a vital role in celebrating the beauty of Cymru. With thoughtful curation, I selected images from my portfolio that bring Natur to life, showcasing the country’s breathtaking landscapes and distinct character. Altogether, the brand creates an inclusive and welcoming experience that captures the essence of Cymru through its stunning scenery and deep-rooted cultural spirit.