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The Atrium

University of South Wales

86-88 Adam Street


CF24 2FN

USW BA Graphic Communication

Celestin Sholina Fernando

E-cigarette was invented in the intention of reducing and to make tobacco cigarette users quit smoking, but now after years the global market needs have increased for E-cigarette and it’s intention and cause has been disappeared where advertisers have made many attractive claims that links with human health, personality, wealth, look and feel and this covers many teenagers and young adults to start vaping without a history of tobacco smoking. This is a huge problem and I personally feel human get addicted to one or the other by starting to vape to quit smoking.

I wanted to create awareness among young adults in a creative way which also can be engaging. The social media campaign I created will have posters that can challenge, A 2D motion animation to make them emotionally think twice and an application with augmented reality to experience new technology for a cause.

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