Gymshark are driven by their purpose: to unite the conditioning community. They are now looking to attract a new generation; the future of their conditioning community. This is a community taking the next big step in their lives, leaving home, friends and family for the next big adventure, whether that’s university or work. As we know, with new adventures come new obstacles. Research has found issues in the following areas. Isolation, Limitation, Distraction, and Interaction (see on the right).
Gymshark particularly love platform-first, disruptive ideas and welcome out-of-the-box thinking, beyond traditional media. So how can we help 18-21 year olds add or maintain doing any form of conditioning activity in their daily lives?
‘Gymshark Way’ is a form of a healthy distraction that inspires and engages people through the displayed content. Using real-life activations as well as the digital platform provides the TA with a choice to add conditioning to their schedule every single day. In collaboration with global gyms, athletes, and more, conditioning activies are more accessible and unite people from all around the world. ‘Gymshark Way‘ also implements an interactive experience to engage people through NFC phone and body-recognition surfaces. That includes a real-life swipe notification as well as the option to sync any smart device to navigate you straight to your goals.