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The Atrium

University of South Wales

86-88 Adam Street


CF24 2FN

USW BA Graphic Communication

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Norbert Zietek

Brand Guidelines Blindspot
Insights Report

Blindspot is a visual assistance system that allows greater freedom and mobility for the visually challenged. The control of day-to-day mobility for the visually impaired can be a daunting task. Simple journeys such as a quick trip to the shops or a visit to friends or relatives can create high levels of anxiety and stress.

The Blindspot system of guidance allows users to get audible directions/ contact and instant feedback in environmental situations such as travel and everyday mobility without hassle or danger, giving the visually impaired user a greater sense of community involvement and autonomy.

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