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Sync: Searching for Your Next Connection

Making music means more than just playing a song. It’s about creating memories, expressing emotions, forming connections, and most importantly having fun.

Throughout history, musical instruments have been shown to connect people, especially throughout the pandemic. In addition to bringing people together, many educational, health and social benefits have been discovered as a result of playing musical instruments. Despite the numerous benefits, less than half of young adults currently play an instrument. So how might design help encourage young adults to connect through playing musical instruments?

Sync is a bespoke music platform making it easier than ever for young adults to find musicians, bands and teachers, all in one place. On a mission to grow and support the music community, Sync aims to inspire a whole new generation of musicians to connect.

As well as its relation to music, Sync is an acronym for “Searching for Your Next Connection”. The brand’s launch campaign plays on the acronym, encouraging young adults to use Sync to connect with any musician they desire.


Ben Aaron