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University of South Wales

86-88 Adam Street


CF24 2FN

USW BA Graphic Communication

BABI: The Designer’s AI Assistant

BABI is an innovative AI designer developed to revolutionize the creative process. It serves as an advanced tool that evolves alongside designers, utilizing cutting-edge AI technology to provide assistance in areas where designers may encounter challenges. From time management to AI-generated art and facilitating seamless communication within design teams, BABI is designed to optimize workflows and enhance the overall efficiency of the design process.

The design industry is constantly evolving, and with the rapid advancements in technology, embracing AI has become imperative for designers to stay ahead of the curve. AI offers unparalleled capabilities that can augment human creativity and problem-solving abilities. By harnessing the power of AI, designers can streamline repetitive tasks, gain new insights, and explore uncharted territories in design.

To integrate AI into their workflows, designers need to adopt a collaborative mindset. Rather than perceiving AI as a replacement for their skills, designers should view it as a powerful tool that complements their expertise. Embracing AI technologies like BABI allows designers to offload mundane and time-consuming tasks, enabling them to focus on more creative and strategic aspects of their work.

BABI’s expressive animations establish a deep connection with designers, fostering empathy and collaboration. By appealing to designers’ emotions, BABI inspires and supports them, enhancing their creative experience and driving innovation.

BABI facilitates seamless communication within design teams. It acts as a centralized hub where designers can collaborate, share ideas, and provide feedback. BABI’s natural language processing capabilities ensure efficient communication, reducing misunderstandings and fostering a more cohesive and collaborative design process.


Natasha Harris