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The Atrium

University of South Wales

86-88 Adam Street


CF24 2FN

USW BA Graphic Communication

Personal brand

Graphic design is all about connecting through the mouthpiece of visual communication- and my aim as a designer is to become this connective tissue. This is my reasoning for using an ampersand to represent myself in the world of design, a connection in typography that mirrors the connection through my work.

Through repurposing the ampersand to carry my initials, I hope to convey versatility, good visual communication and a love for typography.


Joseph Parkin