Creativity is often seen as obscure, with the term having various perceptions in societies. The ability to be creative is a gift which takes skill to utilise and improve. Within themselves, every teenager can find creativity.

However, the education system can overlook these attributes, often considering them disruptive. Previous studies show that secondary school art departments are undervalued due to limited funding and time, leaving students feeling unsupported in their creativity.

Unitive is the definitive solution, as it embodies a mission to inspire students to feel empowered by creativity as a force within their educational journey. By uniting creatives on a dynamic platform, Unitive provides a sense of improved value towards creativity, fostering connections between students and a selection of creative careers. Through this innovative platform, students can connect with like-minded creatives who share their creative career interests, forging meaningful collaborations and unlocking new opportunities.

Unitive employs empathetic listening and understanding to connect with students directly. Through a compelling campaign message, it aims to empower them by celebrating their uniqueness and by fostering an environment for creative self-expression.